000 00316nam a2200097Ia 4500
008 230930s9999||||xx |||||||||||||| ||und||
100 _aARENS, WILLIAM., WEIGOLD, MICHEAL., ARENS, CHRISTIAN
245 0 _aCONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
260 _aUSA
260 _bMCGRAW HILL COMPANIES
999 _c11310
_d11310