Essentials of Marketing (Record no. 8704)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00250nam a2200097Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230930s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcdaniel H, Lamb. |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United States. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Thomson South-Western. |
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