Principles of Marketing (Record no. 3561)
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000 -LEADER | |
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fixed length control field | 00222nam a2200097Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230930s9999||||xx |||||||||||||| ||und|| |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, P. |
245 #0 - TITLE STATEMENT | |
Title | Principles of Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | pearson |
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